Writing your Mindmarkers


Below you will find the best practices and tips on how to write your Mindmarkers.

Writing Mindmarkers

  • Keep it short. Remember that most users are on a mobile device and long pieces of text are hard to read on a smart phone. If you need to share larger pieces of content, use a pdf, link in the Mindmarker or add files to the resources section. The resources section is an excellent place to host any type of additional file. You can refer to these resources within a Mindmarker. A typical screen on a mobile device can handle 750 characters (approx. 125 words) without scrolling.
  • Write your text on a personal level, avoid ‘the clients’ or ‘the sales persons’; instead use ‘your clients’ and ‘in your role as…’
  • Avoid difficult sentence structure. Use short sentences. The norm for easy to read sentences is max. 17 words.
  • Do not hesitate to use humor. People like to laugh...
  • At times it’s a good idea to use assumptions. A Mindmarker with an assumption will make the participant think. For example ‘..of course you know the 3 steps of our sales process….’. By not mentioning the three steps the participant will actually use their brain to retrieve the information that is important for longer-term retention.

Whatever you write, always think about the participants’ point of view. Is it engaging for the learner?


Besides WHAT you send, it also very important WHEN you send your Mindmarkers. Some tips on this:

  1. Don't send Mindmarkers during busy working or personal hours.
  2. Most smartphone notifications during office hours are opened between 11.00 AM and 02.00 PM. If you can send Mindmarkers after office hours, the best time to do this is between 5.00 and 6.00 PM.
  3. Make sure to give participants enough time in between Mindmarkers to complete an assignment or evaluation. Don’t overload.

Tips for writing questions

To create a question, you need to write 3 elements:

  1. The introduction
  2. The question
  3. Explanation

Use the introduction to create focus or to make connections with other Mindmarkers. You can, for example, refer to an assignment they did earlier. Another great way to get value out of the introduction is to write a short summary on a subject to create an additional learning moment.

Make sure to only ask 1 question. Avoid questions like “How did it go and what can you improve?” A good question is to the point, and requires a specific answer. Be careful not to confuse your participants.

The explanation part of the question is designed to explain why some answers were (not) correct. You can refer to additional information in the Resources section of the app or insert hyperlinks to your intranet. Try to create an extra learning moment. This way the participant will see the question not as an assessment but as an important moment of insight and learning.

In the feedback of an Open Question thank the participant for their effort and/or explain what will be done with the answers.

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